Nascar-flavored mayonnaise anyone?
The other day I was confronted with a difficult purchasing decision: two grocery products exactly alike by any conventional measure: price, ingredients, taste, etc. Alike in all measures except one...
Read MoreFor you leaders out there…
Are you a leader? Then you've got to continuously assert your dominance and make sure everybody knows that you're in charge...
Read MoreHow to tell your friends and family what REALLY matters during the holidays…
During this time of year, people tend to wax nostalgic and get all "feely" about their families, taking care of others human beings, self-improvement resolutions and other similar frivolities...
Read MorebitTyrant has a shiny new website. Yes, on the interwebs.
Has anybody heard about those new things called “websites”? We heard they’re just a fad. Hate to miss out on a good fad though. Yep, it’s a big day at bitTyrant. Today, the 1+ year bTUWOME (bitTyrant Unintentional Word Of Mouth Experiment) officially ends. Since we first began getting paid to do that thing that we do a little over a year ago, we’ve relied 100% on people we know to spread the word about what we do to people who might actually be interested in paying us to do it (with sentences this clunky and verbose, that was probably a smart strategy). In all...
Read MoreYour Pet Is a Branding Expert
Your pet is the cutest one in the whole world. It may well be the smartest too. No other pet can hold a candle to yours. You should go feed it and rub its belly right now. Did you just smile as you were thinking about Fluffy or Spot? Have a neat little chemical chain reaction in your brain that made you get all warm and fuzzy? You’re not alone. There are millions of other people around the world who also have the smartest, cutest pet in the whole world. Impossible? Yes. I hate to be the one that has to let you in on this little secret, but your pet is a branding expert who has you right...
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