The Mushroom Tribe
A little over a year ago, Susan and I joined a new tribe. We call it the "Mushroom Tribe." Reverse-engineering how we came to be members of this little tribe offers some fascinating insights into how movements and tribes get started in the first place...
Read MoreYour Pet Is a Branding Expert
Your pet is the cutest one in the whole world. It may well be the smartest too. No other pet can hold a candle to yours. You should go feed it and rub its belly right now. Did you just smile as you were thinking about Fluffy or Spot? Have a neat little chemical chain reaction in your brain that made you get all warm and fuzzy? You’re not alone. There are millions of other people around the world who also have the smartest, cutest pet in the whole world. Impossible? Yes. I hate to be the one that has to let you in on this little secret, but your pet is a branding expert who has you right...
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