Posts Tagged "twittur the horse"

Twittur the horse says “Don’t be anti-social on new media”

Posted by Aaron on Nov 27, 2011 in Branding, Social Media | 0 comments

  No media is inherently social or antisocial—not twitter, not Google+, not your local newspaper… nope, not even your horse. These media are simply vehicles, empty shells without drivers. Even though some media have properties that make them more capable of efficiently delivering messages to thousands of people, until people interact with them, they are incapable of being social. And, unless people or organizations use a given media in such a way as to create social interaction, conversation, and community, these media are still not “social” even though human being are...