Your Pet Is a Branding Expert

Charlie von Cat, the official cat of BitTyrant, and the world's cutest animal. Ever.

Your pet is the cutest one in the whole world. It may well be the smartest too. No other pet can hold a candle to yours. You should go feed it and rub its belly right now.

Did you just smile as you were thinking about Fluffy or Spot? Have a neat little chemical chain reaction in your brain that made you get all warm and fuzzy?

You’re not alone. There are millions of other people around the world who also have the smartest, cutest pet in the whole world. Impossible? Yes.

I hate to be the one that has to let you in on this little secret, but your pet is a branding expert who has you right where it wants you. It’s not actually the fluffiest, smartest, cutest, most loving critter that ever walked the earth. You just think it is. More accurately, you FEEL it is.

Despite our mathematical and logical capabilities, we humans are very emotional critters. Forming emotional bonds is an inherent property of being a social organism. If we evaluated every person and thing in our life from a rigid, mathematical, analytical perspective, our purchasing (and personal) decisions would likely be much different. You might even have a different pet (gasp, the horror!).

We fall in love with a brand in the same way that we fall in love with our pets. Once that bond is in place, we don’t get too upset when we have to clean up the occasional poo they leave on the floor or the drool mark on the chair (yep, your favorite brand isn’t completely house-broken). All that matters is that cute little face and fluffy belly, the story we tell ourselves and others about why it’s THE BEST thing ever.

Admit it, you’re a big emotional softie. That super special gadget and perfect pair of jeans? They’re pretty cool, but maybe not the best in the world. Your pet? Well…

Hey, don’t feel bad. You didn’t ever stand a chance against your furry little branding guru. Now if you could just get it to stay awake for more than a few hours a day, you could probably get it to write a best-selling book: “Personal Branding: How to Make Your Human Fall In Love and Do Everything For You So You Can Sleep, Eat, and Poo Whenever You Want.” Or, more likely, it would get you to write it and invest the proceeds into upgraded room and board.