The Jocassee Club

Overview: Create marketing collateral as elegant and refined as one of the most beautiful places on earth: The Jocassee Club at Lake Jocassee, ie “The Lake Tahoe of the East.”

Outcome: If your client is The Jocassee Club, lovingly created with painstaking detail by the Masters family, you quickly appreciate the BitTyrant process of “Method Marketing” that much more. Yep, we had to suffer through several days and nights of “roughing it” at one of the most drop-dead gorgeous lakefront, mountaintop homes we could ever imagine so that we could fully take in the essence of the place. Although we thought about dragging out our process a bit longer so we could extend our stay, we ultimately decided to come back to town and create print & online collateral along with a series of wine tasting events that showcased this magical shared ownership opportunity to people around the southeast. There are only a few lucky families that will get to share ownership in this slice of heaven (aka The Jocassee Club)… we just hope we’re good friends with at least one of them so we can continue to visit.